5

Continuity

So how do you take 3 different websites and blend them seamlessly into a coordinated brand? Well, I have found that this task is just as hard as it seems. With the addition of a website for WRITE WITH MOXIE, I knew I had to find a way to combine all of my brands so they related to each other. I wanted each to have a “look” that would reflect their relation without being all matchy matchy. Since I have the packaging and colors for WWM already, I started there and then found a way to make the blog and Moxie Pear coordinate. After hours on the computer working out color combinations, background and font changes I think I finally came up with a pretty good solution.

As you can see, that means the blog colors have changed (once again) but the layout still remains the same. I really love the layout of the blog and Moxie Pear website so I wanted those to pretty much stay the same. The main change was to the color palette and use of background textures to tie everything together. I absolutely love the color and look of cardboard (yes, weird I know) and since that is where my packaging went, I decided to start from there. Hopefully, I will be launching WWM in the next week (just working out the kinks).

I also changed out all of my photos in my Etsy shop to reflect the new website. I am still contemplating on keeping that shop open once the website is up. I am leaning toward yes at least for awhile because I do get a lot of traffic via Etsy and that is always a good thing when a new product is concerned.

Speaking of new products, I hope to focus on some business related posts very soon on the blog. I am trying to get over a hump of client installation and all around business but I have a list of topics pinned right beside my desk that keeps growing and I need to do something about it.

Oh and I am looking for blogs that would like to offer a pencil giveaway for the launch at the beginning of September. If you are interested, shoot me an email! :)

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